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Pack of Lies: the advertising of tobacco

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Abstract
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
Collection
Media Education Foundation Collection
Subject
Advertising--Tobacco--United States, Tobacco industry--United States, Advertising--Cigarettes--United States
Contributors
Jhally, Sut (Producer), Jhally, Sut (Film editor), Estus, Boyd (Cinematographer), Brandon, Liane (Production personnel), Kilbourne, Jean (Author of screenplay, etc.), Pollay, Rick (Author of screenplay, etc.), Media Education Foundation (Producer), Media Education Foundation (Distributor)
Duration
00:38:16 (HH:MM:SS)
Language:
English
Target or Intended Audience
Grade 9, Higher education
Copyright Holder
Name Media Education Foundation
RoleDistributor
Telephone413-584-8500
Address60 Masonic St., Northampton, MA 01060
Email[email protected]
Copyright Holder
Name Media Education Foundation
RoleProducer
Telephone413-584-8500
Address60 Masonic St., Northampton, MA 01060
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:17489
Basic LTI parameter
pid=njcore:17489
PID
njcore:17489
Metadata
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