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Killing us softly 4: advertising's image of women

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Abstract
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
Duration
00:45:49 (HH:MM:SS)
Language:
English
Target or Intended Audience
Grade 9+, Higher education
Copyright Holder
Name Media Education Foundation
RoleDistributor
Telephone413-584-8500
Address60 Masonic St., Northampton, MA 01060
Email[email protected]
Copyright Holder
Name Media Education Foundation
RoleProducer
Telephone413-584-8500
Address60 Masonic St., Northampton, MA 01060
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:17548
Basic LTI parameter
pid=njcore:17548
PID
njcore:17548