An industry once dominated by four giant companies - Sony BMG, Warner Music, Universal, and EMI - has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet marketing pioneer Simply Red, and other artists, the program also features commentary from John Kennedy, chairman of the International Federation of the Phonographic Industry - who outlines the potential benefits that big corporations may one day reap from consumer downloading. Produced by the Open University.

Films Media Group

Music--Computer network resources, Music trade--Computer network resources, Sound recording industry, Sound recordings--Marketing, Music and the Internet, Technology

Messenger, Terry (Producer), Messenger, Terry (Director), Flint, Max (Reporter), Kennedy, John (Commentator), British Broadcasting Corporation (Producer), Open University (Producer), Films for the Humanities & Sciences (Firm) (Distributor)

00:30:18 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Distributor
Telephone	800-257-5126
Address	200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email	[email protected]

This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.

https://54098.surd9.group/show.php?pid=njcore:17663

pid=njcore:17663

njcore:17663

View MARC Record | View Full Record