Bill Werde of Billboard Magazine discusses his first job at College Media Journal, his subsequent transition to writing about music business and technology as a freelance journalist, and his ensuing role as associate editor at Rolling Stone magazine. Then he addresses his move to Billboard magazine, the nature of a trade magazine, the role Billboard has traditionally played between record labels and music retailers, the reason why Billboard still reviews new music, Billboard’s competitive advantage in the marketplace, Billboard’s ownership situation, and how Billboard stays on the cutting edge. Other topics include the future business propositions of recorded music, the effect of digital music on shared human experiences, contemporary ways to track an artist’s popularity, Jennifer Lopez leaving a major record label, one-way deals, American Idol, and Billboard mobile applications.

Music Department Collection

Music, Music trade--United States, Sound recording industry, Music trade--United States--Management, Music trade--United States--Periodicals

Music management seminar

Werde, Bill (Interviewee), Leeds, Steve (Interviewer), William Paterson University of New Jersey. Dept. of Instruction and Research Technology. Broadcast, Production and Support Division (Producer)

01:39:51 (HH:MM:SS)

English

Name	William Paterson University of New Jersey. Instruction and Research Technology Dept. Broadcast, Production and Support Division
Role	Depositor
Telephone	973-720-3326
Address	William Paterson University, room #230, Hobart Hall, 300 Pompton Road, Wayne, NJ 07470
Email	[email protected]

2010-02-23

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