Al Branch discusses his company “Hip Hop Since 1978,” his introduction to the music industry, his work for Jay-Z, keys for a successful career, 360 deals, how Hip Hop Since 1978 started, Lil Wayne’s and Drake’s careers, commercial branding, mixtapes, the pressure that first-week SoundScan performance places on artists, the value of music videos in 2010, rap’s placement within the larger music industry, and its divergent regional forms.

Recorded in 2010.

Music Department Collection

Music, Music trade--United States, Music trade--United States--Management, Sound recording industry, Hip-hop--United States

Music management seminar

Branch, Al (Interviewee), Leeds, Steve (Interviewer), William Paterson University of New Jersey. Dept. of Instruction and Research Technology. Broadcast, Production and Support Division (Producer)

01:40:11 (HH:MM:SS)

English

Name	William Paterson University of New Jersey. Instruction and Research Technology Dept. Broadcast, Production and Support Division
Role	Depositor
Telephone	973-720-3326
Address	William Paterson University, room #230, Hobart Hall, 300 Pompton Road, Wayne, NJ 07470
Email	[email protected]

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https://54098.surd9.group/show.php?pid=njcore:17899

pid=njcore:17899

njcore:17899

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