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Frames of Reference: Presidential Use of Polls

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Abstract
Presidential approval ratings have become a way of life in reporting on the political scene. In the 19th and early 20th century a presidential candidate adopted a platform at the beginning of the campaign and stuck with it, in part because there was no way of knowing the public's response. Not until Theodore Roosevelt is there a president who speaks to the public directly and cultivates public opinion. The use of polling information by three different presidents--Nixon, Carter, and Clinton--is compared. .
Series
American History, American Government and Politics, Framework for Democracy
Duration
00:01:01 (HH:MM:SS)
Language:
English
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