In the past, party rallies and door-to-door canvassing could be handled by volunteers. Today's media-based campaigns need paid specialists, another reason today's campaigns are so expensive. Karen Paget talks about her work on the Dukakis campaign in 1980. James Baker who managed five successive presidential campaigns from 1976 through 1992 notes the changes that occurred over his tenure. Is winning all about a candidate's cadre of consultants? Mike McCurry doesn't think so.

Political Science Collection

campaigns of the past, media-based campaigns, highly-paid specialists, mass marketing of politics, Dukakis campaign, James Baker, significant changes in campaign strategy, candidate is key, Candidates and Campaigns

American History, American Government and Politics, Framework for Democracy

Baker, James A. III (Performer), Lupia, Ph.D., Arthur (Performer), McCurry, Mike (Performer), Paget, Ph.D., Karen M. (Performer), Schlozman, Ph.D., Kay Lehman (Performer), INTELECOM Intelligent Telecommunications (Firm)

00:02:32 (HH:MM:SS)

English

Name	INTELECOM Intelligent Telecommunications
Role	Distributor
Telephone	800-576-2988 x122
Address	150 E. Colorado Blvd. Ste. 300, Pasadena, CA 91105
Email	[email protected]

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