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Heuristic Model: Anchoring, The

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Abstract
Nobel Prize winning professor of psychology Daniel Kahneman talks about anchoring. "If we plant an idea in your head or a number in your head," Dr. Kahneman explains, "it has a very big effect on subsequent judgments...that's a demonstration of anchoring."
Series
Introduction to Psychology, Cognitive Psychology, Research Methods and Design in Psychology, Inside Out
Duration
00:03:07 (HH:MM:SS)
Language:
English
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njcore:21031