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What Is Marketing? The Basics and Beyond

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Abstract
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.
Collection
Films Media Group
Subject
Marketing -- Management, Consumer behavior, Branding (Marketing), Marketing -- Study and teaching
Contributors
Chan, George (Director), Gibson, Thomasina (Director), Portway, Saskia (Host), Films for the Humanities & Sciences (Firm), Films Media Group, Classroom Video (Firm)
Duration
00:22:41 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
Name Films Media Group (Firm)
RolePublisher
Telephone800-257-5126
Address200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:21609
Basic LTI parameter
pid=njcore:21609
PID
njcore:21609
Metadata
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