Aflac’s duck “spokesman” has proven to be an overwhelming success, indelibly quacking the insurance company’s name into the pop culture landscape. In the conceptual stage, however, the mascot was a risky choice. This ABC News program features Aflac CEO Dan Amos, whose controversial decisions—including championing the duck symbol—have led the company to prosperity. Amos discusses several of his unusual leadership moves, including the latest: letting shareholders have a say in his salary. For viewers concerned with management, marketing strategies, and executive compensation issues, this report is an informative case study. Original ABC News broadcast title: Inside Aflac.

Films Media Group

AFLAC Incorporated, Corporations -- United States -- Case studies, Chief executive officers -- United States -- Case studies, Advertising campaigns -- Case studies, Television advertising -- Insurance -- United States

McFadden, Cynthia (Host), Yellin, Jessica (Reporter), Films for the Humanities & Sciences (Firm) (Distributor), Films Media Group, ABC News (Producer)

00:10:34 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email	[email protected]

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