Abstract
This program is an outstanding case study of how Korean high-tech powerhouse Samsung Electronics engages and expands its target markets by continually designing, developing, and reinventing its products in innovative ways. Topics include consumer research, the design process, manufacturing, team-building, sales efforts, and the ideas lab, where visionaries apply their expertise to items ranging from cell phones, to digital gaming, to the digital home. Experts include Vice Chairman and CEO Jong Yong Yun and MIT’s Nicholas Negroponte, author of the best-seller Being Digital and cofounder of Wired magazine. A Discovery Channel Production.
Collection
Subject
Contributors
Panicker, Remesh K. (Narrator), Tinworth, Rob (Editor), Dillion, Brad (Videographer), Schütz, Jonathan (Producer), Schütz, Jonathan (Director), Films for the Humanities & Sciences (Firm) (Distributor), Films Media Group, Bang Singapore Pte Ltd, Discovery Networks International, Discovery Communications International
Duration
00:00:30 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
| Name | Films Media Group (Firm) |
| Role | Publisher |
| Telephone | 800-257-5126 |
| Address | 200 Metro Blvd. Suite 124 Hamilton, NJ 08619 |
| [email protected] |
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:21853
Basic LTI parameter
pid=njcore:21853
PID
njcore:21853
Metadata