Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish—and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil." Original BBCW broadcast title: Inside Saatchi & Saatchi: Selling Brazilian Spirit.

Films Media Group

Marketing -- Management, Marketing -- Case studies, International business enterprises -- Management, International business, Branding (Marketing), Advertising campaigns, Saatchi & Saatchi, Alcoholic beverage industry -- Brazil, Advertising -- Alcoholic beverages, Reclamebureaus

Clayton, Jennifer (Producer), Clayton, Jennifer (Director), Films for the Humanities & Sciences (Firm) (Distributor), Films Media Group, British Broadcasting Corporation

00:00:17 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email	[email protected]

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