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Get Cartier! Defending a Crown

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Abstract
As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry—a move interpreted as a direct attack on the king of jewelers. In this program, award-winning business journalist Virginia Eastman gains unprecedented access to super-exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy. Original BBCW broadcast title: Get Cartier!
Collection
Films Media Group
Subject
Cartier (Firm), Advertising -- Jewelry, Jewelry, Target marketing
Contributors
Taylor, Joe (Videographer), Edwards, Clive (Editor), Hudson, Nick (Producer), Hudson, Nick (Director), Eastman, Virginia (Reporter), Films for the Humanities & Sciences (Firm) (Distributor), Films Media Group
Duration
00:00:46 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
Name Films Media Group (Firm)
RolePublisher
Telephone800-257-5126
Address200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:21860
Basic LTI parameter
pid=njcore:21860
PID
njcore:21860
Metadata
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