On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain—first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market. Original BBCW broadcast title: Coke’s Water Bomb.

Films Media Group

Coca-Cola Company, Bottled water industry -- Great Britain, Advertising -- Bottled water

Worboy, Andy (Editor), Gregory, Mark (Producer), Edwards, Clive (Editor), Datar, Rajan (Narrator), Films for the Humanities & Sciences (Firm) (Distributor), Films Media Group, British Broadcasting Corporation

00:00:11 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email	[email protected]

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