A discussion with author Dan Charnas about his book "The Big Payback," which chronicles hip hop’s increasing stature within the music business from 1968-2008 and its transformative effect on American culture. Charnas gives a slide presentation covering the history of hip hop from a broadcast radio perspective, including the cultural context surrounding hip hop’s formation and ascendancy, which caused commercial broadcast radio to desegregate its operations. Additional discussion topics include Charnas’ entry into the music business and his early jobs; pioneer artists of hip hop; Steve Leeds’ role in getting MTV to air hip hop music videos; how hip hop helped Sprite to become a popular soda brand; how hip hop artists have leveraged their cultural influence to create successful tie-ins with clothing lines and drink beverages; gangsta rap's significance; how to potentially achieve success as a hip hop artist; the prospects of Asian success in hip hop; Russell Simmons' significance; and hip hop’s historical placement within late 20th and early 21st century American culture.

Music Department Collection

Hip-hop--United States, Hip-hop United States History, African Americans in radio broadcasting--History--20th century, Radio broadcasting--Political aspects--United States--20th century, Radio broadcasting United States History 20th century, Rap (Music)--Social aspects--United States, Hip hop--Social aspects--United States

Music management seminar

Charnas, Dan (Interviewee), Leeds, Steve (Interviewer), William Paterson University of New Jersey. Dept. of Instruction and Research Technology. Broadcast, Production and Support Division (Producer)

01:48:03 (HH:MM:SS)

English

Name	William Paterson University of New Jersey. Instruction and Research Technology Dept. Broadcast, Production and Support Division
Role	Depositor
Telephone	973-720-3326
Address	William Paterson University, room #230, Hobart Hall, 300 Pompton Road, Wayne, NJ 07470
Email	[email protected]

2011-04-26

This video is protected by copyright. You are free to view it but not download or remix it. Please contact the depositing institution for further information about how you may use this video.

https://54098.surd9.group/show.php?pid=njcore:22040

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njcore:22040

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