Guest speaker Russ Granger, author of The 7 Triggers to Yes: the New Science Behind Influencing People’s Decisions, speaks about the art of persuasion. He explains how his research into decision making can help closely held and family business owners become more successful. He discusses new research into brain functions, how to persuade people, and how to use persuasion to help build a business. His methodology reveals not only how to influence the decision-making process but also how decisions determine behavior and actions.

NJVID Commons Collection

Persuasion (Psychology) in organizations, Persuasion (Psychology) in business, Decision making--Physiological aspects, Business communication--Psychological aspects, Management--Psychological aspects

Granger, Russell H. (Speaker), William Paterson University of New Jersey. Center for Closely Held Business (Producer)

01:25:20 (HH:MM:SS)

English

Name	William Paterson University of New Jersey. Instruction and Research Technology Dept. Broadcast, Production and Support Division
Role	Depositor
Telephone	973-720-3326
Address	William Paterson University, room #230, Hobart Hall, 300 Pompton Road, Wayne, NJ 07470
Email	[email protected]

2009-06-03

This video is protected by copyright. You are free to view it but not download or remix it. Please contact the depositing institution for further information about how you may use this video.

https://54098.surd9.group/show.php?pid=njcore:22712

pid=njcore:22712

njcore:22712

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