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Advertising Layout Part I: Space Allocations

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Abstract
This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical balance as well as the Kodak rule of thirds. Viewers are introduced to the layout concepts known as vertical half, horizontal half, corner half, white space, bleed, and borders. The conclusion features examples of simplicity, unity, and harmony in layout design. A part of the series Advertising Layout.
Collection
Films Media Group
Subject
Applied arts, Advertising -- Psychological aspects, Commercial art, Color in advertising, Advertising layout and typography
Series
Advertising Layout
Contributors
Films for the Humanities & Sciences (Firm) (Distributor), D.E. Visuals (Firm) (Producer)
Duration
00:19:13 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
Name Films Media Group (Firm)
RolePublisher
Telephone800-257-5126
Address200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:22914
Basic LTI parameter
pid=njcore:22914
PID
njcore:22914
Metadata
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