Abstract
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods—the ones that garner awards as well as customers. This program shows how to attract a reader’s attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques—such as diagonal, standard, “C,” “Z,” overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines. A part of the series Advertising Layout.
Collection
Series
Advertising Layout
Contributors
Duration
00:18:27 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
| Name | Films Media Group (Firm) |
| Role | Publisher |
| Telephone | 800-257-5126 |
| Address | 200 Metro Blvd. Suite 124 Hamilton, NJ 08619 |
| [email protected] |
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
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