The more digital technology becomes inseparable from our daily lives, the more chances corporate and political media have to manipulate young people—unless students are taught how to dissect and defend against that manipulation. This program helps educators instill media literacy through an exploration of its basic concepts as well as examples drawn from film and television. Defining media literacy in terms of access, analysis, evaluation, and creation, the video examines race and gender issues, embedded social cues, the prevalence of media bias, and concrete methods for questioning the objectives and studying the techniques of media. Well-known TV commercials are used as case studies.

Films Media Group

Media literacy -- Study and teaching, Information literacy -- Study and teaching, Media literacy, Information literacy

Pernisco, Nick (Producer), Blanco, Elizabeth (Host), Brunkala, Laura (Performer), Films for the Humanities & Sciences (Firm) (Distributor), Digital Juice (Composer), Archive.org, Carmelina Films (Firm) (Producer)

00:40:16 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email	[email protected]

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