Abstract
No single force has changed American politics more than television—especially the television commercial. In this program, Bill Moyers examines the phenomenon of the “30-second president” and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics.
Collection
Subject
Series
Walk through the 20th century with Bill Moyers
Contributors
Dalrymple, Christopher (Editor), Koplin, Mert (Executive producer), Grinker, Charles (Executive producer), Fisher, Sanford H. (Executive producer), Moyers, Bill (Host), Koughan, Martin (Producer), Koughan, Martin (Director), Koughan, Martin (Writer), Moyers, Bill (Writer), Films for the Humanities & Sciences (Firm) (Distributor), WNET (Television station)
Duration
00:56:56 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
| Name | Films Media Group (Firm) |
| Role | Publisher |
| Telephone | 800-257-5126 |
| Address | 200 Metro Blvd. Suite 124 Hamilton, NJ 08619 |
| [email protected] |
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:23600
Basic LTI parameter
pid=njcore:23600
PID
njcore:23600
Metadata