Abstract
In conjunction with the recent release of his book Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office, Forbes magazine reporter Zack O’Malley Greenburg discusses Jay-Z’s business endeavors and tactics on the road to becoming of one of contemporary music’s biggest stars.
Specific topics include how Greenburg researched the book, Jay-Z’s secrecy with the media, his dealing with hangers-on and rival rappers, whether hip hop generally steers away from feminine associations, whether Jay-Z’s business investments represent the extent of his reach or are instead an attempt to build up ostensibly 2nd-rate brands, his impact on Beyonce’s career, and obstacles he faced once he secured a record deal.
Specific topics include how Greenburg researched the book, Jay-Z’s secrecy with the media, his dealing with hangers-on and rival rappers, whether hip hop generally steers away from feminine associations, whether Jay-Z’s business investments represent the extent of his reach or are instead an attempt to build up ostensibly 2nd-rate brands, his impact on Beyonce’s career, and obstacles he faced once he secured a record deal.
Collection
Subject
Series
Music management seminar
Contributors
Duration
01:19:23 (HH:MM:SS)
Language:
English
Copyright Holder
| Name | William Paterson University of New Jersey. Instruction and Research Technology Dept. Broadcast, Production and Support Division |
| Role | Depositor |
| Telephone | 973-720-3326 |
| Address | William Paterson University, room #230, Hobart Hall, 300 Pompton Road, Wayne, NJ 07470 |
| [email protected] |
Copyright Date
2012-04-03
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the depositing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:24117
Basic LTI parameter
pid=njcore:24117
PID
njcore:24117
Metadata