Abstract
Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse—and is now going all-out to maintain its edge. Viewers go inside BMW’s secretive Tech Center, where teams of engineers obsess over the smallest of details. The program then profiles BMW’s chief designer and explains the fascinating process that starts with a pencil sketch and ends with a new model on the showroom floor. Other segments feature discussions of environmental sustainability and competition from Chinese automakers; a conversation with David Champion, senior director of the Auto Test Division at Consumer Reports, who questions the value of some BMW features; and a journey to the village of Goodwood, England—home to the most precious gem in BMW’s crown, the Rolls-Royce.
Collection
Contributors
Shah, Hakimah (Producer), Segelstein, James (Producer), Weitzner, Mitch (Expert), Griffith, Wally (Producer), Ahearn, Patrick (Editor), Goldfine, Larry (Editor), Sheehan, Michael (Editor), Films for the Humanities & Sciences (Firm) (Distributor), Films Media Group, CNBC (Television network) (Producer)
Duration
00:43:15 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
| Name | Films Media Group (Firm) |
| Role | Distributor |
| Telephone | 800-322-8755 |
| Address | 132 West 31st Street 17th Floor New York, NY 10001 |
| [email protected] |
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
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