Abstract
Walking a fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target’s 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through the landmark year of 1962—which saw the first appearance of the Target name as well as the origins of rivals Walmart and K-Mart—and spotlighting Target’s prosperity today. With keen insight from CEO Gregg Steinhafel, the program reveals how Target became both tastemaker and low-budget retailer while continually reminding its customers to “Expect More, Pay Less.”
Collection
Contributors
Kane, Kevin (Producer), Ruiz, Rachel (Writer), Ruiz, Rachel (Producer), Wapner, Scott (Narrator), Schaeffer, Charles (Executive producer), Flaster, Alex (Executive producer), Rockoff, Adam (Executive producer), Sargent, Katie (Producer), Films for the Humanities & Sciences (Firm) (Distributor), CNBC (Television network) (Producer)
Duration
00:43:18 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
| Name | Films Media Group (Firm) |
| Role | Distributor |
| Telephone | 800-322-8755 |
| Address | 132 West 31st Street 17th Floor New York, NY 10001 |
| [email protected] |
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
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