In 2004, CNBC’s David Faber gave viewers an unprecedented look inside the world’s largest retailer in The Age of Wal-Mart (item 39101). Following up five years later, Faber examines Walmart in a much different context—one shaped by increased criticism, an onslaught of lawsuits, and a plummeting stock price, all of which have prompted a quest for reinvention among the highest levels of the company. This CNBC report describes Walmart’s realization that it was losing 8 percent of its customers due to bad publicity—and how it undertook an extreme makeover of its image and stores. Also explored in the video: political currents running counter to Walmart’s low-cost business model, the retailer’s growing presence in China, and the controversy over its ongoing U.S. expansion—which some communities have forestalled or even prohibited.

Films Media Group

Wal-Mart (Firm), Wal-Mart (Firm) -- Influence, Discount houses (Retail trade) -- United States, Hypermarkets -- United States

Gordon-Logan, Lori (Producer), Gordon-Logan, Lori (Writer), Faber, David (Writer), Faber, David (Host), Ahearn, Patrick (Editor), Films for the Humanities & Sciences (Firm) (Distributor), CNBC (Television network) (Producer)

00:44:14 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Distributor
Telephone	800-322-8755
Address	132 West 31st Street 17th Floor New York, NY 10001
Email	[email protected]

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