Abstract
This CNBC Original documentary goes behind the scenes at the Ford Motor Company to illustrate its astonishing comeback just a few short years after a near collapse. Viewers meet Ford’s CEO, Alan Mulally, who in 2006 mortgaged all of the company’s assets in his quest to steer it back from the brink—a controversial maneuver at the time, but one that proved sensible when Ford rescued itself without a government bailout (unlike rivals General Motors and Chrysler). Granted remarkable access to the company’s inner workings, CNBC’s Phil LeBeau introduces viewers to an unlikely pair of engineers charged with breathing new life into a legendary but tarnished Ford nameplate, the Explorer. The program also profiles the Ford family, which—unlike many other famous clans in American business—keeps a firm grip on its corporate birthright.
Collection
Subject
Contributors
Duration
00:43:24 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
| Name | Films Media Group (Firm) |
| Role | Distributor |
| Telephone | 800-322-8755 |
| Address | 132 West 31st Street 17th Floor New York, NY 10001 |
| [email protected] |
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
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njcore:24720
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