This panel discussion sponsored by William Paterson University's Communication Department will help advance your career through social media and strategic communication. Are you seeking a career change, or perhaps faster career advancement? In today’s competitive job market, strategic communication and multiplatform skills are essential. If you need to get up to speed on the newest digital trends, tools, and tactics, this event is for you. This expert roundtable and graduate program information session teaches effective career networking strategies, new digital media trends, and the tactics that one needs to succeed in one's social media efforts. The panel of experts includes: Lorra Brown, assistant professor and Co-Director of the Professional Communication graduate program at William Paterson University -- and former Ogilvy Public Relations Worldwide executive; Melissa Bass, corporate digital media communication specialist at Wyndham Worldwide; Michael Frodella, executive director of the Park Avenue Club and William Paterson professional communication alumnus; David Monti, a former social media manager at The Hip Event and former William Paterson professional communication graduate student; and Angie Yoo, Ph.D., assistant professor of integrated marketing communication at William Paterson University. AGENDA: Introduction: Current trends within professional communication; Digital impacts: new platforms, tactics, and tools; Best practices: case studies; and Career development and networking strategies

Communication Department Collection, NJVID Commons Collection

William Paterson University of New Jersey. Department of Communication. Professional Communication Program, Social media, Professional communication, Marketing--Technological innovations

Birge, Elizabeth (Speaker), Ferris, Pixy (Speaker), Yoo, Angie (Speaker), Bass, Melissa (Speaker), Frodella, Michael (Speaker), Monti, David (Speaker), Brown, Lorra (Speaker), Lum, Casey (Speaker), William Paterson University of New Jersey. Dept. of Instruction and Research Technology. Broadcast, Production and Support Division (Producer), William Paterson University of New Jersey. Communication Dept. (Producer)

00:53:14 (HH:MM:SS)

English

Name	William Paterson University of New Jersey. Instruction and Research Technology Dept. Broadcast, Production and Support Division
Role	Depositor
Telephone	973-720-3326
Address	William Paterson University, room #230, Hobart Hall, 300 Pompton Road, Wayne, NJ 07470
Email	[email protected]

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