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The Light Bulb Conspiracy (52 minute version)

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Abstract
The Light Bulb Conspiracy uncovers how planned obsolescence has shaped our lives and economy since the 1920's, when manufacturers deliberately started shortening the life of consumer products to increase demand. The film also profiles a new generation of consumers, designers and business people who have started challenging planned obsolescence as an unsustainable economic driver.

The documentary begins by visiting the longest running light bulb in the world, which has burned continuously for over 110 years in Livermore, California. Initially, light bulbs were built to last. But the film finds historical evidence revealing how a cartel in the 1920's decided to produce bulbs limited to a maximum life of 1000 hours, making the humble light bulb one of the first examples of planned obsolescence and a model for increasing profits on other products.

Shot over three years in Europe, the U.S. and Ghana, The Light Bulb Conspiracy investigates the evolution and impact of planned obsolescence through interviews with historians, economists, designers and manufacturers, along with archival footage and internal company documents. The film profiles several well-known historical advocates -- Bernard London, who famously proposed ending the Great Depression by mandating planned obsolescence, and Brook Stevens, whose post-war ideas became the gospel of the 1950's and helped shape the throwaway consumer society of today.

The Light Bulb Conspiracy also looks at modern examples of planned obsolescence, including computer printers and the controversy over the inability to replace iPod batteries. Environmental consequences are seen most dramatically in the massive amounts of electronic waste that end up in uncontrolled dump sites in Third World countries such as Ghana. The film concludes with examples of consumers and businesses moving towards more sustainable practices and products, including Warner Philips, great grandson of the founder of Philips Electronics, who is producing an LED bulb designed to last 25 years.
Collection
Duration
00:52:52 (HH:MM:SS)
Language:
English
Target or Intended Audience
college, general, high school (grades 10-12)
Copyright Holder
Name The Video Project
Roledistributor
Telephone888-9629012
Address150 Green St., Suite 201, San Fransisco, CA 94111
Email[email protected]
Copyright Date
2010-01-01
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:26660
Basic LTI parameter
pid=njcore:26660
PID
njcore:26660