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Focus Groups and Questionnaires

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Abstract
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and questionnaires.
Collection
Business Collection
Subject
business, small business, management, entrepreneurship, entrepreneurs, market research, marketing, marketing plans, data, market research data, focus groups, questionnaires, customers, information, demographics
Series
Taking Aim: The Marketing Plan
Contributors
Strockis, Luke (Performer), Walters, Cathy (Performer)
Duration
00:02:17 (HH:MM:SS)
Language:
English
Copyright Holder
Name INTELECOM Intelligent Telecommunications
RoleDistributor
Telephone800-576-2988 x122
Address150 E. Colorado Blvd. Ste. 300, Pasadena, CA 91105
Email[email protected]
Copyright Date
01-01-1991
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:28005
Basic LTI parameter
pid=njcore:28005
PID
njcore:28005
Metadata
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