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Market Research Case Study: "Skullduggery"

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Abstract
This clip profiles a company that almost didn't come into being, until market research revealed that its unusual products would have a wider appeal than previously expected. Additional, broad-based primary research also helped the business owners better understand which of their products to emphasize in the marketplace.
Collection
Business Collection
Subject
business, small business, management, entrepreneurship, entrepreneurs, market research, marketing, marketing plans, data, market research data, advertising, market segmentation
Series
Taking Aim: The Marketing Plan
Contributors
Koehl, Cornelia (Performer)
Duration
00:02:49 (HH:MM:SS)
Language:
English
Copyright Holder
Name INTELECOM Intelligent Telecommunications
RoleDistributor
Telephone800-576-2988 x122
Address150 E. Colorado Blvd. Ste. 300, Pasadena, CA 91105
Email[email protected]
Copyright Date
01-01-1991
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:28006
Basic LTI parameter
pid=njcore:28006
PID
njcore:28006
Metadata
View MARC Record | View Full Record