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Pricing Goals

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Abstract
This clip talks about the importance of establishing pricing goals, noting that pricing shouldn't be determined solely on the basis of costs and desired profit margin, but as part of the overall marketing mix. Competitors' prices should also be taken into account when making pricing decisions.
Collection
Business Collection
Subject
business, small business, management, entrepreneurship, products, pricing, prices, pricing strategy, pricing strategies, pricing goals, costs, profits, profit margin, revenue, competition
Series
What the Market Will Bear: Pricing Products and Services
Contributors
Campbell, Chellie (Performer), Foster, Gerry (Performer)
Duration
00:02:24 (HH:MM:SS)
Language:
English
Copyright Holder
Name INTELECOM Intelligent Telecommunications
RoleDistributor
Telephone800-576-2988 x122
Address150 E. Colorado Blvd. Ste. 300, Pasadena, CA 91105
Email[email protected]
Copyright Date
01-01-1991
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:28026
Basic LTI parameter
pid=njcore:28026
PID
njcore:28026
Metadata
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