This is an alert ×
Sales Promotion and Publicity

Protected resource

This media resource is available only to members of Institutions that have licensed it.

If you believe your Institution has licensed this video, please login to view.

To license this media resource, please have your Library contact the publisher/copyright holder cited in the metadata of this resource.

Abstract
This clip notes that sales promotion is the bridge between advertising and personal selling. It talks about some of the more popular kinds of give-aways, events and contests, and explores public relations tools, including sponsorships.
Collection
Business Collection
Subject
business, small business, management, entrepreneurship, promotions, promotional mix, sales promotions, contests, trade shows, events, calendars, publicity, public relations, sponsorships
Series
Out From the Crowd: Promotional Strategies
Contributors
Framan, Judy (Performer), Walters, Cathy (Performer)
Duration
00:02:02 (HH:MM:SS)
Language:
English
Copyright Holder
Name INTELECOM Intelligent Telecommunications
RoleDistributor
Telephone800-576-2988 x122
Address150 E. Colorado Blvd. Ste. 300, Pasadena, CA 91105
Email[email protected]
Copyright Date
01-01-1991
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:28032
Basic LTI parameter
pid=njcore:28032
PID
njcore:28032
Metadata
View MARC Record | View Full Record