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Promotional Strategies Case Study: "Earthstone Wood-Fire Oven"

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Abstract
This clip profiles a company that makes wood-fire ovens. In addition to utilizing traditional forms of advertising, the owner's promotional strategy includes in-person demonstrations. These presentations often take the form of events at which he prepares lunch for invited guests.
Collection
Business Collection
Subject
business, small business, management, entrepreneurship, promotions, promotional mix, sales promotions, trade shows, publicity, media, target markets, ads, advertising, magazines, presentations, Earthstone, wood-fire ovens, press releases, news releases, brochures, phone calls
Series
Out From the Crowd: Promotional Strategies
Contributors
Sabbagh, Maurice (Performer)
Duration
00:04:11 (HH:MM:SS)
Language:
English
Copyright Holder
Name INTELECOM Intelligent Telecommunications
RoleDistributor
Telephone800-576-2988 x122
Address150 E. Colorado Blvd. Ste. 300, Pasadena, CA 91105
Email[email protected]
Copyright Date
01-01-1991
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:28033
Basic LTI parameter
pid=njcore:28033
PID
njcore:28033
Metadata
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