Abstract
Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared, along with the marketing difference between buying space in general-interest, special-interest, regional, and B2B magazines. Online coupons and other advantages of advertising on Web sites is also covered.
Collection
Contributors
Duration
00:20:59 (HH:MM:SS)
Language:
English
Target or Intended Audience
adult/continuing education, higher education, high school (grades 10-12), college
Copyright Holder
| Name | Films Media Group (Firm) |
| Role | publisher |
| Telephone | 800-257-5126 |
| Address | 200 Metro Blvd., Suite 124, Hamilton, NJ 08619 |
| [email protected] |
Copyright Date
2011-01-01
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:29353
Basic LTI parameter
pid=njcore:29353
PID
njcore:29353
Metadata