As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. As a result, understanding and implementing online marketing strategies has become essential for anyone in business. From small and medium enterprises to multibillion-dollar corporations, online marketing must be included in any marketing strategy. This program contains interviews with online marketing experts and professionals as it explains and analyzes a range of concepts—such as search engine optimization, pay-per-click, viral and e-mail marketing, and coordinating an online marketing campaign. Specific case studies will help students develop essential skills and knowledge for a future on the wild frontier of the online universe.

Films Media Group

Internet marketing, Electronic commerce

Leunig, Sunny (director), McClean, Matt (writer), Stavridis, Katrina (producer), McCrae, Louise (narrator), Glover, Jeremy (expert), Henry, Sam (expert), Video Education Australasia (producer)

00:18:21 (HH:MM:SS)

English

adult/continuing education, higher education, high school (grades 10-12), college

Name	Films Media Group (Firm)
Role	publisher
Telephone	800-257-5126
Address	200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email	[email protected]

2012-01-01

This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.

https://54098.surd9.group/show.php?pid=njcore:30518

pid=njcore:30518

njcore:30518

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