Abstract
Pink ribbons...they're everywhere: tee-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer.
But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration (and money)... and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens?
Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause.
But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration (and money)... and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens?
Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause.
Collection
Subject
Contributors
Pool, Léa (director), Kearns, Patricia (writer), Din, Ravida (producer), Khintirian, Oana Suteu (editor), Jobin, Daniel (director of Photography), Dufaux, Sylvaine (director of Photography), Moliavko-Visotzky, Nathalie (director of Photography), GeÌlinas, Francis (animator), Guerin, Nancy (writer), Pool, Léa (writer), King, Samantha (performer), National Film Board of Canada (producer)
Duration
01:37:49 (HH:MM:SS)
Language:
English
Target or Intended Audience
adult/continuing education, higher education, high school (grades 10-12), college
Copyright Holder
| Name | First Run Features |
| Role | distributor |
| Telephone | (212) 243-0600 |
| Address | 630 ninth Ave, #1213, NYC, NY 10036 |
| [email protected] |
Copyright Date
2012-01-01
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:31835
Basic LTI parameter
pid=njcore:31835
PID
njcore:31835
Metadata