Pink ribbons...they're everywhere: tee-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer.

But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration (and money)... and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens?

Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause.

Rutgers, the State University of New Jersey Collection

Breast -- Cancer -- Treatment -- United States -- Endowments, Breast -- Cancer -- Treatment -- United States -- Finance, Breast -- Cancer -- Patients -- United States, Charities, Medical -- United States

Pool, Léa (director), Kearns, Patricia (writer), Din, Ravida (producer), Khintirian, Oana Suteu (editor), Jobin, Daniel (director of Photography), Dufaux, Sylvaine (director of Photography), Moliavko-Visotzky, Nathalie (director of Photography), Gélinas, Francis (animator), Guerin, Nancy (writer), Pool, Léa (writer), King, Samantha (performer), National Film Board of Canada (producer)

01:37:49 (HH:MM:SS)

English

adult/continuing education, higher education, high school (grades 10-12), college

Name	First Run Features
Role	distributor
Telephone	(212) 243-0600
Address	630 ninth Ave, #1213, NYC, NY 10036
Email	[email protected]

2012-01-01

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https://54098.surd9.group/show.php?pid=njcore:31835

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