Abstract
There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and traffic analysis—and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing.
Collection
Subject
Series
Digital Media for Business Marketing
Contributors
Duration
00:28:19 (HH:MM:SS)
Language:
English
Target or Intended Audience
adult/continuing education, higher education, high school (grades 10-12), college
Copyright Holder
Name | Films Media Group (Firm) |
Role | publisher |
Telephone | 800-257-5126 |
Address | 200 Metro Blvd., Suite 124, Hamilton, NJ 08619 |
[email protected] |
Copyright Date
2014-01-01
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:35532
Basic LTI parameter
pid=njcore:35532
PID
njcore:35532
Metadata