Abstract
Today the world is becoming more homogenous and, with increasingly few exceptions, big-name brands dominate main streets, high streets and shopping malls all over the globe.
We dress the same; we want the same latest technological kit; we drive the same cars. But where did this uniformity come from? The answer is the combination of the industrial revolution and the consumer society.
Originating in Britain but flourishing most spectacularly in America, the advent of mass consumption has changed the way the world worked. Led by the Japanese, one non-Western society after another has adopted the same model, embracing the Western way of manufacturing and consuming.
Only the Muslim world has resisted. But how long can the burkha hold out against Levi's?
Niall Ferguson examines whether we are now seeing the first effective challenge to the global dominance of Western consumerism.
We dress the same; we want the same latest technological kit; we drive the same cars. But where did this uniformity come from? The answer is the combination of the industrial revolution and the consumer society.
Originating in Britain but flourishing most spectacularly in America, the advent of mass consumption has changed the way the world worked. Led by the Japanese, one non-Western society after another has adopted the same model, embracing the Western way of manufacturing and consuming.
Only the Muslim world has resisted. But how long can the burkha hold out against Levi's?
Niall Ferguson examines whether we are now seeing the first effective challenge to the global dominance of Western consumerism.
Collection
Series
Civilization: Is the West History?
Contributors
Runcie, James (director), Danon, Orly (editor), Ferguson, Niall (host), Hart, Julian (editor), Lindsay, Malcolm (composer), Aukema, Dewald (director of Photography), Ferguson, Niall (writer), Chen, Lillian (producer), Fall, Melanie (producer), Pennink, Adrian (narrator), Chimerica Media (producer), Channel Four (Great Britain) (producer), Educational Broadcasting Corporation (collaborator)
Duration
00:47:06 (HH:MM:SS)
Language:
English
Target or Intended Audience
intermediate (grades 7-9), higher education, high school (grades 10-12), college
Copyright Holder
| Name | Ambrose Video Publishing, Inc. |
| Role | distributor |
| Telephone | (212) 768-7373 |
| Address | 145 W 45th St # 1115, New York, NY 10036 |
| [email protected] |
Copyright Date
2010-01-01
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
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