Abstract
The process of bringing a successful app to market begins long before the actual software is developed. As with any endeavor that fuses commerce and creativity, the app usually starts with a spark of inspiration and gets fleshed out through market research and intensive planning. This program takes viewers through those initial phases with hip, high-energy visuals and commentary from experts who create apps for a living. Topics include identifying the target audience or consumer base; studying apps aimed at a similar market; creating a project plan; designing with a focus on ease of use and the customer’s ability to share with other users; strategizing to compete against more corporate, big-budget apps; considering various development tools to utilize; thinking ahead regarding platform options; looking at monetization models; distinguishing between apps that deliver a lot of content and those that use little or none; using content management systems; and projecting costs and profitability.
Collection
Subject
Series
Creating Mobile Apps
Contributors
Breitenmoser, Kurt (director), Moloney, Cameron (writer), Ahmed, Anoar (producer), Leopardi, Crista (narrator), Garner, Simon (editor), McLachlan, Tristan (director of Photography), Swancott, Richard (consultant), Beshir, Semira (host), Baden-Powell, Edwina (executive producer), Gray, Darren (executive producer), Kloza, Brad (executive producer), Video Education Australasia (producer), Films for the Humanities & Sciences (publisher)
Duration
00:21:15 (HH:MM:SS)
Language:
English
Target or Intended Audience
adult/continuing education, higher education, high school (grades 10-12), college
Copyright Holder
| Name | Films Media Group (Firm) |
| Role | publisher |
| Telephone | 800-257-5126 |
| Address | 200 Metro Blvd., Suite 124, Hamilton, NJ 08619 |
| [email protected] |
Copyright Date
2012-01-01
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:60655
Basic LTI parameter
pid=njcore:60655
PID
njcore:60655
Metadata