With online purchases becoming the standard way of shopping for many people, Internet-based businesses now make up a highly lucrative sector of the global economy. As this program shows, the setup and operation of an online business has never been more attractive, thanks to companies like Amazon and eBay and social media sites such as Twitter and Facebook. The program explores different types of online business opportunities, the importance of a business plan, essential tools needed to set up an online business, and marketing strategies such as viral marketing and search engine optimization. Two successful online business operators also share some of their experiences in setting up an Internet business.

Harry A. Sprague Library Collection

Electronic commerce, New business enterprises -- Computer networks, Entrepreneurship

Baricevic, Thomas (director), Moloney, Cameron (writer), De Robbio, Michael (producer), Deeth, James (narrator), Gibson, Thomasina (producer), Benedicto, Mark (performer), Frerichs, Sandra (performer), Video Education Australasia (producer), Films for the Humanities & Sciences (publisher)

00:21:15 (HH:MM:SS)

English

adult/continuing education, higher education, high school (grades 10-12), college

Name	Films Media Group (Firm)
Role	publisher
Telephone	800-257-5126
Address	200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email	[email protected]

2012-01-01

This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.

https://54098.surd9.group/show.php?pid=njcore:61012

pid=njcore:61012

njcore:61012

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