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Business Ethics: Truth in Advertising

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Abstract
In today’s high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they're are to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how companies develop ads and how consumer audiences are targeted.
Collection
Harry A. Sprague Library Collection
Subject
Business ethics, Deceptive advertising, Advertising
Contributors
Donald, Bill (Videographer), Stephenson, Mark (Editor), Gnorski, Gus (Narrator), Schmiedeler, Michael J. (Producer), Heisler, Karen (Writer), Films for the Humanities & Sciences (publisher)
Duration
00:29:03 (HH:MM:SS)
Language:
English
Target or Intended Audience
adult/continuing education, higher education
Copyright Holder
Name Films Media Group (Firm)
Rolepublisher
Telephone800-257-5126
Address200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email[email protected]
Copyright Date
1997-01-01
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:84938
Basic LTI parameter
pid=njcore:84938
PID
njcore:84938
Metadata
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