Market Research
This clip explores the value of market research as an indicator of what potential customers--as opposed to just friends and family--think about a business idea.
Market Research Case Study: "Skullduggery"
This clip profiles a company that almost didn't come into being, until market research revealed that its unusual products would have a wider appeal than previously expected. Additional, broad-based primary research also ..
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.
Market Research: Going It Alone or Seeking Professional Assistance
This clip talks about the pro's and cons of doing one's own market research versus using an outside resource, which will typically be a market research expert or consultant.
Marketing, Taxes, Employees and Ethics
This clip notes that one of the greatest challenges in operating a small business is maintaining one's ethical moorings while, at the same time, performing essential business functions, such as promoting, advertising, pa..
Matching the Individual to the Organization
The first step for a prospective employee to take in assessing whether he or she is a good fit for an organization is understanding his or her own values. It's critical to choose a line of work and to find a company whos..
Mathematics in the Business World
An introduction to the world of business math, rationale for studying the subject and an important look at the value of strong math skills.
Matrix Structure
One type of organizational structure, known as matrix structure, involves an overlay of two different forms of structure. It temporarily groups together specialists from different functional departments or divisions to w..
Methods of Distribution
This clip explores the most common types of physical distribution, including air, rail, truck and sea. The clip talks about the factors that go into the selection process, noting that the key to successful distribution--..
Motivational Strategies
Although material rewards can motivate people, such rewards don't usually represent the strongest motivational force. Many companies have redesigned jobs to challenge their employees. A number of companies have also tapp..