Principals and Agents
The relationships of principals and agents are sometimes complex, and there are many factors which influence the liability of each. This lesson explains that the principal is responsible for many of the acts of the agent..
Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Production and Operations Case Study: Rutherford Hill Winery
Rutherford Hill Winery is located in California's Napa Valley, one of the most prolific winegrowing regions in the world. Efficient production and operations at a winery like Rutherford Hill requires skillful management ..
Productivity Case Study: Domaine Chandon
For wineries like Domaine Chandon, making sparkling wine requires an enormous investment in everything from vineyards to corks. What makes the investment even riskier is that it takes several years for sparkling wine to ..
Productivity and Quality
At one time in industrial America, quality and productivity were considered almost mutually exclusive. Today that is not the case, thanks in part to very different attitudes about the role of workers. American managers t..
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable c..
Promotional Strategies Case Study: "Earthstone Wood-Fire Oven"
This clip profiles a company that makes wood-fire ovens. In addition to utilizing traditional forms of advertising, the owner's promotional strategy includes in-person demonstrations. These presentations often take the f..
Proprietorships
This clip explores the advantages and disadvantages of setting up a business as a sole proprietorship. While this approach does afford the maximum flexibility, it also generally exposes the owner to more risk than other ..
Psychology of Motivation, The: Abraham Maslow and Frederick Winslow Taylor
In the late 19th and early 20th century, attitudes towards workers and how they could be motivated focused on what psychologist Abraham Maslow would later call lower level needs in his hierarchy of needs theory. Frederic..