This clip explores the different types of insurance available to help protect against risks and liability.
This clip looks at the financial risk most entrepreneurs assume when they start their new business, and the self-doubt that can crop up at any point.
Addresses the ways in which personal selling stimulates economic growth in a market driven economy, and traces its evolution from the early days of the Production Era to present day.
The accuracy of forecasting affects every aspect of the planning process. Perhaps the most critical part of forecasting is the sales forecast.
This clip notes that sales promotion is the bridge between advertising and personal selling. It talks about some of the more popular kinds of give-aways, events and contests, and explores public relations tools, includin..
We examine communication styles bias - often a barrier to selling success. Communication style bias occurs when salespeople contact customers whose communication styles are different.
The concept of taxation; why taxes are paid, various kinds of taxes and what we get in return for our tax dollars.
This clip notes that one of the more challenging aspect of managing working capital is seasonal demand.
This clip looks at some of the options for where to locate a business. The initial decision involves what region and then what city in which to locate. Some of the factors that go into the decision include location of cu..
Examines the opportunities and potential rewards of a career in personal selling, and compares the potential rewards, recognition, security, and opportunities for income and advancement available in personal selling to t..