Extra Mile, The
We discuss customer concerns and the need for each salesperson to become familiar with them as they relate to their customers.
Federal Trade Commission, The
This clip looks at the role of the Federal Trade Commission in monitoring and regulating pricing, as well as labeling, marketing, and advertising. The clip notes that the FTC is also involved in regulating warranties.
Figuring Out What the Customer Wants
This clip considers the importance of knowing what potential customers want. While there are a variety of market research tools that provide this kind of information, often the best way to find out what customers want is..
Financial Controls and Budgeting Case Study: Santa Anita Racetrack
In addition to its pari-mutuel betting system and satellite wagering network, Santa Anita operates several dining facilities and shops, as well as an equine hospital and a large number of barns and stables. Each of these..
Financial Statements
Study the two most basic financial statements of any business -- the income statement and the balance sheet
Finding A Niche
This clip explains that a business idea will generally not lead to a successful business venture unless it stands out from the competition.
Finding the Right Supplier
This clip talks about the importance of an efficient purchasing and inventory control system. It also explores the relationship between entrepreneurs and suppliers, noting that there are several ways a supplier can help ..
First Impressions
The image that a salesperson projects is an important factor in determining how the customer "feels" about the sales representative. A positive image sets the stage for success while a negative image may result in lost s..
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done throug..
Fractions, Decimals, and Percents
Both business people and consumers must learn to work with fractions, decimals and percents in addition, subtraction, multiplication and division.