Franchising Case Study: "Sir Speedy"
This clip describes the experience of a couple who elected to purchase a Sir Speedy printing franchise.
Franchising Opportunities
This clip explains that, by its very nature, franchising is a way of taking a successful business and packaging it in a system that can be duplicated. Franchises are popular with many entrepreneurs because they offer the..
Full Service
Personal selling is not one, but two processes -- making the sale and servicing the sale. The focus of this episode is how important quality customer service is and how it helps sales.
Funding the Business with stocks and Bonds
The concepts of corporate debt and equity. The role of stocks in funding a business, preferred and common stock are contrasted, and the concept of bonds as debt owed to its bondholders is discussed.
Future of Business Mathematics, The
The shifting needs of the business person. While business math itself may remain constant, the mathematical needs of modern business do not.
Giving Back to the Community
This clip explores some of the ways in which a small business can give back to the community, including demonstrating an awareness of environmental concerns and contributing to charities.
Globalization and Competition
As steel has given way to microchips and globalization has become a worldwide economic reality, managers have had to deal with a host of new challenges. Among the most critical has been the need to produce as efficiently..
Goals, Plans and Strategies
This clip talks about the importance of creating a business plan that clearly and realistically outlines goals and strategies for a new company.
Going the Distance
Consultative-style selling remains a popular approach to the sale of retail and wholesale goods and services. What are the four major parts of a consultative-style sales presentation?
Good Match, A
In this video the student will learn that the key to successful selling is being able to convert "product features" into "buyer benefits."